Our choice of colours not only reflects our personality, it also signals our view on life. Blue embraces a collective feeling of hope. And now more than ever, hope is what we need to start rebuilding for the future. Blue is a calming and confident colour for those waiting for sunshine after rain.
For those who know that only in the darkness can you see the stars. Blue is evocative of the sea and the sky – free, open spaces of new opportunities, like blank sheets of paper or walls in need of painting.
In all things, hope is better than despair.