How to provide added value with innovative painting

Learn five tips for adding unexpected value to your customer.

For a small business, adding unexpected value to the agreed scope of work may be the decisive factor to stand out among the competition and stay in the market long term.

Start by seeing the project through the eyes of your customer: what problem can you solve to exceed their expectations? Maybe paint an area they didn’t realize can be revamped by painting? Below we give five tips for you to consider!

1. For rooms with increased humidity

For rooms with increased humidity, such as bathrooms and kitchens, you can offer to use products that protect against funghi and mould. Your customer will benefit from surfaces that are resistant to washing with disinfectants and abrasion.

2. Offer to treat smaller areas in the room

Offer to treat smaller areas in the room, too, such as radiators, PVC windows, frames and skirting boards in the same colour as the wall. Remember that there are special paint products available that can be tinted to any shade. Or create a decorative effect in a kid’s room or safety in a dark hall with magnetic paint that glows in the dark.

3. Revamp wooden surfaces details with special products for wood.

Customers are increasingly interested in renewing terraces and terrace furniture with appropriate oil products, and they can choose the desired effect they want to achieve: a natural wood tone or any colour from the palette. A woodstain type of product protects with a slightly different decorative effect on furniture, fences, gazebos and other vertical elements, while wood paneling can be repainte

4. Does your customer know that ceramic surfaces can be painted?

With the right kind of products, revamping the kitchen or the bathroom does not always require changing the tiles. Outside, the paving stones can be painted, too!

5. Products for painting façades

There are products for painting façades, whichever the material: concrete, lime-cement, cement, polymer or acrylic. These products protect from funghi, mould and humidity and are easy to maintain.

Some are self-cleaning, a perfect solution in cities with air pollution, and extremely resistant. And if you can see that the roof needs refreshing, there are products for concrete, metal, bituminous, sheats or tiles. These products are available in the most popular colours and included in the tinting system with hundreds of shades. In a warm climate, try a unique cooling system paint that lowers the temperature indoors by reflecting up to 80% of solar radiation.